Aaaaaaghhhhh

Browsing jobs tonight and found this advertisement for a job, "Stakeholder Manager" for the London 2012 Olympics. This is the job description :

Job Purpose

The Olympic Delivery Authority will deliver its projects in close partnership with a range of statutory and non-statutory stakeholders. The Stakeholder Manager (Design, Infrastructure & Planning) will work with project teams throughout the organisation to ensure that the venues and infrastructure benefit from timely and constructive stakeholder input, and deliver a successful legacy to London and the UK.

Responsibilities

• Manage the creation and delivery of strategies for the engagement of key stakeholders (in particular the London Organising Committee, Greater London Authority, Government, local and statutory authorities and regeneration agencies) in the projects and delivery processes of the ODA.
• Work with ODA project teams to ensure that stakeholder engagement strategies are in place for individual design, construction and legacy projects.
• Co-ordinate a stakeholder management approach that will assist the ODA to achieve its objectives, thereby mainstreaming stakeholder engagement in all its activities and ensuring that the interests of the stakeholders are identified and understood.

"Mainstreaming stakeholder engagement" ???????????????